Self-Guided Test Prep

PRSA Richmond’s APR Committee helps prepare members to sit for the APR exam.

For members who wish to go at their own pace, there are four main steps to complete:

1. Review and complete the Examination for Accreditation in Public Relations application
2. Prepare for and sit for the Panel Presentation
3. Study for and complete the computer-based examination
4. Demonstrate a commitment to lifelong learning through maintenance of the credential

PRSA National supplies members with study guides, sample tests, online study courses, and recommended texts to help prepare.

When a member is ready to sit for his or her Panel Presentation, PRSA Richmond’s APR Committee will recruit a panel of three accredited public relations professionals to evaluate the candidate’s preparedness. At the conclusion of the Panel Presentation, the panel will submit a report to PRSA National, and the results of that report will determine whether the candidate is invited to sit for the exam.

APR Committee will also host study sessions on the core competencies the exam tests.

Core Competencies:

• Research, Planning, Implementing and Evaluating Programs
• Ethics and Law
• Communication Models and Theories
• Business Literacy
• Management Skills and Leadership
• Issues Management and Crisis Communication
• Media Relations
• History and Practice of Public Relations
• Using Information Technology Effectively
• Advanced Communication Skills

Online courses are also available.