Student Awards at the 2021 Virginia PR Awards

PRSA Richmond will recognize outstanding student public relations programs or campaigns as part of the 2021 Virginia Public Relations Awards Show. 


Call for awards: May (deadline May 31, 2021)
Judging: Early June
Winners: Announced in June (awards mailed to host institutions)
Celebrate: Winners invited to the Sept. virtual awards show and following in-person event TBD in Oct.

The PR work must have been completed by a student group (two or more individuals), with the bulk of the work having occurred in the last 12 months. Any student enrolled in a two or four-year institution of higher education in the Commonwealth of Virginia is eligible to apply.

Student Award Categories

Community Impact Award 
This award recognizes student public relations work that directly impacts a real non-profit organization. Submissions should identify the organization’s PR problem or opportunity, the strategic process and the impact upon completion. 

Innovation Award 
This award recognizes imaginative and unique student public relations work that ultimately produced measurable results. Submissions might include an out-of-the-box PR tactic or a creative PR strategy that helped achieve a brand’s purpose. 

DEI Award
This award recognizes top work that supports and reinforces diversity, equity and inclusion with regard to clients, students and/or campaigns. Applicants must show clear alignment with the definitions of DEI from the PRSA Richmond website. 

SUBMISSION DEADLINE: Monday, May 31, 2021 by 11:59 p.m.
ENTRY FEE: Waived 

  • 100-word summary
  • One page outline the project RPIE (research, planning, implementation, evaluation)
  • Up to two URL links
  • Up to two supporting documents

First time submitting an award entry? PRSA National has some great award submission tips that are worth reviewing before composing an entry.

Winners will be announced virtually in June through PRSA Richmond social media and web. Winners will also be invited to attend the 2021 Virginia PR Awards at a reduced student cost. Stay tuned for details.

Questions? Contact Joshua Smith, Student Relations Chair. Email: smithjj4 (at)