Director of Social Media Storytelling
Virginia Commonwealth University
Posted: June 03, 2022
Under the direction of the Assistant Vice President of Content and Storytelling, the Director of Social Media Storytelling is responsible for leading the institution's social media strategy across platforms to showcase VCU’s distinct brand personality. This is a key leadership position for the University Relations division.
The Director is responsible for integrating organic social efforts seamlessly with paid, earned and owned efforts. The Director will collaborate with colleagues within the university, health system and the Division of University Relations to share institutional initiatives, and implement best practices to launch multifaceted social media strategies and tactics to meet marketing and communication goals. The Director will lead a team committed to showcasing the brand story in ways that engage audiences, drive enrollment growth and retention; boost reputational awareness and protect the reputation of the institution.
Pay range: $85,000-$100,000
Posting Close Date
Open until filled