May President’s Message

Dear friends,

It’s officially May. I love this month for so many reasons. In addition to the flowers, patios, warm weather and all that springtime stuff, I also enjoy May because it’s when the Virginia PR Awards are typically held. At every agency I’ve worked, we always made a big deal about submitting awards, attending the event and celebrating our and everyone else’s great work. A few years ago someone summed the awards up perfectly by dubbing it the PR Prom.

Even though we can’t celebrate together this May, good things are on the horizon. The Call for Entries is now open, and teams are putting together their nominations for Rising Star and the prestigious TJ Award. And at the very same time, the Awards committee is working on a fall celebration that includes both a virtual and in-person component. I am thrilled to know I’ll be in such good company once again. More details on the events are coming soon. In the meantime, keep working on your awards entries as the first deadline is June 2.

The Chapter is finding ways to connect both virtually and in-person. For example, tonight (May 3) is the Chapter’s virtual happy hour. The event will include a cocktail demonstration with Lillie Pearl’s Chef Mike and a discussion about Clubhouse. On May 26, the YP (Young Professionals) will meet in person at Brambley Park to reconnect.

I also want to highlight that May is Asian American and Pacific Islander Heritage Month. This month and throughout the year, we should recognize the incredible contributions of the AAPI community in our world, our country and our industry.

Recent increases in violence against AAPI people have caused many brands and organizations to stand alongside and in defense of the Asian community, including PRSA Richmond. I hope our members know that this was more than a statement for PRSA Richmond. We’re committed to supporting and showing up for the AAPI community and all people of color. We encourage everyone to speak up when you see or hear something racist or xenophobic and donate to BIPOC-led organizations.

And, while I have you, please reach out to me to learn more about PRSA Richmond, talk PR, swap stories, etc. I am here and would love to get to know you more. Reach me at president@prsarichmond.org.

Be well and hope to see you all soon!

Lindsay