April President’s Message

Can you believe it’s already April?

Spring is my second favorite season (the first is fall). If Starbucks launches a pumpkin spice latte seasonal equivalent to spring, then this will easily become my favorite season. Nonetheless, as we move into the second quarter of 2023, I’m optimistic about our upcoming programs, celebrations, and networking opportunities.

First up: April is for APR

As seasons are changing, this is a great time to think about what’s your next big bloom.

Six years ago, I started the most fulfilling journey to becoming nationally accredited. Just as with any credential, the Accreditation in Public Relations (APR) adds an extra stamp of approval to what you already know and are doing. If you’re on the fence, I encourage you to attend this 45-minute national webinar on the APR process and overview.

People to Know

Over the past few years, many members have joined our chapter. If you haven’t checked out our membership spotlights, I invite you to learn more about your peers and commonalities beyond the LinkedIn highlight reel. Get to know your peers and start networking!

Monthly Innovations

George Patton said, “ Don’t tell people how to do things, tell them what to do and let them surprise you.” I’ve been surprised and excited by our monthly innovations.

• Grow Forward, Give Back: Our chapter and industry are only sustainable if there are PRos in line to keep moving the industry forward. This year, the chapter is hosting a Student Connections Week. If you want to share your experience and advice with students, sign up here.
• New Money: The Richmond PR Foundation launched a $1,500 scholarship named after the late Jonah Holland. The scholarship is reserved for public relations students.
• Lean In: We will finish this month at our luncheon. The Martin Agency will lift the curtain to show us the formula for buzz-worthy success with its Cultural Impact Lab. Don’t miss it!

Last word: If you have an innovative idea to improve our chapter, please contact me at president(at)prsarichmond(dot)org.

With lots of Zyrtec + optimism,

Taya M. Jarman, APR
PRSA Richmond President