Ethics, the Heart of Leadership

September is Ethics Awareness Month at PRSA. This year, PRSA is highlighting the integral role ethics play in professional and personal leadership.

Ethics Awareness Month is the perfect time to review the PRSA Code of Ethics developed by Board of Ethics and Professional Standards (BEPS). The Code applies to all PRSA members and is designed to be a useful guide for PR professionals as we carry out our ethical responsibilities.

While you are exploring available resources, brush up on your ethics knowledge with PRSA’s Ethical Standard Advisories and Ethics Case Studies, and test your PR ethics knowledge by taking the Ethics Quotient Quiz.

In September, PRSA has a number of additional ethics-related activities planned, including a series of weekly PRSAY blog posts, multiple Twitter chats open to practitioners across the globe and a free webinar.

PRSAY Blog Posts

Various BEPS members and industry leaders— including Nance Larsen, APR, Fellow PRSA and 2016 BEPS Chair, Kirk Hazlett, APR, Fellow PRSA, Marlene Neill, Ph.D., and Johnathan Slater, Ph.D., APR, Fellow PRSA—will pose discussion and address current ethical challenges, issues and best practices. Check PRSAY weekly for new posts.

Twitter Chats

September 13 at 8:30 p.m.
Ethics, the Heart of Public Relations
Kirk Hazlett, APR, Fellow PRSA; Associate Professor, Communication/Public Relations Curry College

September 15
Supporting Ethical Journalism
Nancy Weaver, APR, internal communications manager at The Cosmopolitan of Las Vegas and Lynn Walsh, journalist, KNSD and President-elect for the Society of Professional Journalists

September 22 at 8 p.m.
Let’s Talk Ethics! Best Practices for Ethics Curriculum in Public Relations
PRSA Educator Academy


September 8 at 3 p.m.
The Art and Courage of Dealing with Ethical Issues
Register online – free to PRSA members Free to PRSA members

As the ethics counselor of your organization, public relations practitioners seek to work with senior executives from a variety of departments to develop allies and form coalitions when their own power is limited.  As a result, persuasive skills are also required to convince the influencers to adopt ethical alternatives.  This ethics webinar will discuss how to recruit allies and form coalitions as a mean to influence more senior executives, as well as provide examples of persuasive techniques that can be used to raise ethical concerns.


  • Bryan Reber author “Gaining influence in Public Relations”
  • Debra Bethard-Caplick, MBA, APR, practitioner with a personal story
  • Emmanuel Tchividjian, BEPS member, Senior VP and Ethics Officer Ruder Finn
  • Nance Larsen, APR, Fellow PRSA and 2016 Chair of BEPS