February President’s Message

In January, we welcomed 21 new members to our chapter. We also launched a new sponsorship package allowing more options to promote brands and projects.

Here are our February “Innovative Moments” (updates and programs you’ll want to attend):

On Your Mark, Get Set, Go!

Now that we are slowly adjusting to life with COVID, we are returning to normal. That means, our spring awards cycle is back on track. The sit-down ceremony-style awards will be held on Wednesday, June 7, at the Dominion Energy Center. We invite you to gather your best campaigns and projects from last year and go!

Lift Every Voice

Every February, we observe Black History Month. We have and will continue our work to create an inclusive and diverse chapter. Several years ago, PRSA Richmond embraced a robust diversity and inclusion plan. I’m happy to share that over the past year, we have:

• Renamed the chapter’s highest career achievement award to the Excellence in Public Relations Award
• Intentionally created a diverse (race, sexual orientation, career placement, PRSA leadership) board
• Hosted sessions on DE&I best practices and industry standards
• Continued to serve as state representatives on the National DE&I Committee, providing input and guidance for other chapters.

This month, we will host Richmond Region Tourism for “BLK RVA: Promoting and Celebrating the Black Experience Year-Round.”

Strategies & Tactics Highlight

If you’re still on the fence about remote work, in-person, or hybrid work schedules, here’s an article to help get you over the hump.

PRSA Leadership

Are you interested in being a leader in PRSA? Please register for the FREE 2023 QuickStart Leadership Conference on Friday, Feb. 3, 2023, from 9 a.m. – noon (Eastern Time).

This year’s conference will feature a keynote speaker and breakout sessions, allowing you to network with peers across both districts while learning best practices and ideas on topics and trends for 2023.

As always, if you are interested in having a seat at the table, please join one of our committees. If you have an innovative idea to improve our chapter, please contact me at president(at)prsarichmond.org.

With optimism + perseverance,

Taya M. Jarman, APR
PRSA Richmond President