February President’s Message: Introducing #IAMPRSARVA

I’m excited to announce the launch of the chapter’s #IAMPRSARVA 2018 theme. #IAMPRSARVA will celebrate the diversity, smart voices and unique perspectives throughout PRSA Richmond via a variety of initiatives this year. At the January luncheon, members snapped selfies holding #IAMPRSARVA signs and shared what they enjoy most about PRSA Richmond. Search for “#IAMPRSARVA” on your favorite platform to read the responses. Here are a few of my favorites:

  • “I always look forward to the @prsarva monthly luncheons for the networking and professional development.” – Jeff Wilson, APR with Padilla
  • “We like being members of the PRSA Richmond Chapter because it helps us “grow!” – Beth Monroe, APR with Lewis Ginter Botanical Garden
  • “I love @PRSARVA because it’s the one place I gather every month to be with my people!” – Elia Imler with Bon Secours Memorial College of Nursing

Here are a few more PRSA Richmond activities to keep on your radar:

  • Have you joined the PRSA Richmond Chapter Facebook Support Group yet? The new PRSA Richmond Chapter Support group serves as an opportunity for people to communicate directly, seek out advice and share best practices in a semi-private forum. (And don’t worry, the main PRSA Richmond Facebook page isn’t going away – we’ll continue to share news and updates there.)
  • It’s officially award season. The early bird deadline for the Virginia Public Relations Awards is Feb. 26, while the final deadline is March 5. Here’s an update on awards changes.
  • APR Boot Camp heads to Pennsylvania on April 4-6. There are no crunches or squats in this boot camp – instead participants receive a three-day intensive course that prepares them for the APR certification. Click here for more info.

I hope to see you at our Feb. 28 luncheon on fake news. It’s going to be a good one. Thanks for your involvement with PRSA Richmond.


Cameron McPherson, APR
PRSA Richmond President