Get to Know our Members: Meet Martha Miller

Can you tell us a bit about yourself and your current position?

I am the Community Engagement Manager for the Town of Ashland, Virginia. In this role, my work falls into two main focus areas: civic engagement and tourism marketing. In the former, I am working to improve communication between the Town and our residents, and especially to increase outreach to all facets of our community and minimize barriers to their involvement. In the latter, I seek out opportunities to market Ashland to potential visitors and improve the visitor experience. Tourism in Ashland is a rapidly growing sector of our local economy, and I look forward to that trend continuing, especially as The Fall Line Trail and other projects come to fruition in the coming years.

Where are you from? Where did you go to school?

I am originally from West Virginia, but my family moved to Ashland when I was 12 years old, so I consider it my hometown. I have a BA in Corporate Communications from James Madison University and a MA in Writing from Johns Hopkins University.

How long have you been in PR?

I have worked in PR in some form or fashion for 16 years.

Can you share why you decided to join PRSA Richmond?

Networking opportunities as well as access to trainings, etc. So much has changed in this industry since I graduated from college, so it’s important for me to stay up-to-date on the latest thinking and tools.

When you’re not working, what are some of your hobbies or things you are passionate about?

Hiking or being outdoors with my husband and our two boys.

One last question: What’s your favorite local restaurant?

Here in Ashland, The Caboose Market & Cafe is our go-to. The owner, Ian Kirkland, was one of the first “visionaries” that took a chance on Ashland’s historic downtown many years ago when there were still many shuttered storefronts. His consistent attention to customer service, care for this community, and high-quality farm-to-table cuisine has made a huge difference in further elevating the dining scene here.

Would you like to be featured in a Member Spotlight? Contact Membership Chair Abby Kittrell at