How Communicators Can Help Inform the Public During the COVID-19 Crisis

Crisis situations impact businesses, industries, associations and organizations of all sizes.

While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy. Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria. This is especially important during a public health concern.

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