How Communicators Can Help Inform the Public During the COVID-19 Crisis
Crisis situations impact businesses, industries, associations and organizations of all sizes.
While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy. Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria. This is especially important during a public health concern.
