January Toolkit on Big Data

PRSA Richmond is now offering a new member benefit to provide additional resources related to monthly luncheon topics.

January’s luncheon focused on big data:

Upcoming conferences

• PRSA 2016 Strategic Communication Conference May 24-25 Chicago
  “Is Big Data Now Big Brother? Using Data to Better Communicate and Engage“

PRSA Webinars
APRs can earn 1 point maintenance credit per webinar toward reaccreditation

• “Big Data, the Internet of Things and Privacy“
• “What do we do with all this data? How Public Relations contributes to decision making in big-data business“

PRSA articles/slideshows

• “Big Data and Policy Options– Food for Marketers’ Thought“
• “Using Big Data & Analytics to Increase PR & Marketing Brand Awareness” (PDF)

Other resources

• PR News.com – “How to Create Content That’s Data Informed, Not Data Driven“
• Ragan’s PR Daily – “7 myths about big data dispelled“
• IPRA – “The evolution of segmentation: how ‘Big Data’ can help us understand the ‘new’ consumer“

Institute for Public Relations

• “Exploring big data and privacy in strategic communication campaigns across a cross-cultural study of mobile social media users’ daily experiences“