January Toolkit on Big Data
PRSA Richmond is now offering a new member benefit to provide additional resources related to monthly luncheon topics.
January’s luncheon focused on big data:
Upcoming conferences
- PRSA 2016 Strategic Communication Conference May 24-25 Chicago
“Is Big Data Now Big Brother? Using Data to Better Communicate and Engage“
PRSA Webinars
APRs can earn 1 point maintenance credit per webinar toward reaccreditation
- “Big Data, the Internet of Things and Privacy“
- “What do we do with all this data? How Public Relations contributes to decision making in big-data business“
PRSA articles/slideshows
- “Big Data and Policy Options– Food for Marketers’ Thought“
- “Using Big Data & Analytics to Increase PR & Marketing Brand Awareness” (PDF)
Other resources
- PR News.com – “How to Create Content That’s Data Informed, Not Data Driven“
- Ragan’s PR Daily – “7 myths about big data dispelled“
- IPRA – “The evolution of segmentation: how ‘Big Data’ can help us understand the ‘new’ consumer“
Institute for Public Relations