Join the Integrated Communication Master’s Cohort at VCU’s Robertson School

Applications Still Open for 2023/24 Cohort

Apply to the 2023/24 Integrated Communication cohort at VCU’s Richard T. Robertson School of Media and Culture. Applications are accepted through April 15.

“After receiving my master’s, I felt armed with more skills and strategies on how to communicate effectively,” said program alumna Dena Potter. “It was a transition from being a reporter to the one who creates those communications that make news.”

The mass communications master’s program’s 30 credits require the completion of 10 classes, all online and beginning in June. Students can choose to complete the degree in as few as 14 months, or attend part time and build a flexible course schedule that suits their schedule. Graduates of the program go on to hold positions such as communications director, social media strategist, content writer and more. The program is designed so that on-track students will take three courses each in the fall and spring semesters and two courses in the summer semesters.

“We’re proud of our alumni, like Dena Potter, who was named the National Association of Government Communicators’ 2022 Communicator of the Year,” said Dr. Karen McIntyre, graduate program director.

The program’s core tenants include skills in media leadership, advanced media relations, communication research, campaign design and more. Cohorts are a combination of seasoned veterans and early career professionals.

“The Robertson School professors are knowledgeable and talented, and you will learn a lot from them,” said 2021 alumna Saher Randhawa. “Not only do they provide you real world experiences and opportunities, but they also have designed a program that works well as a working professional and will help you grow in your career.”

Interested applicants can attend a virtual information session from 12-12:30 p.m. or 5-5:30 p.m. on April 6 (zoom link: or contact Dr. McIntyre at or 804-625-4929 to learn more about the program.

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