May President’s Message

BeanlandAsk anyone who has served as PRSA Richmond’s president and you’ll hear the same thing: “It’s all downhill after May.”

Now that I’m in the role, I understand why the expression hits the mark. Spring is an insanely busy time for our chapter. But it’s such a good thing!

This April, we hosted the Mid-Atlantic District’s first APR Boot Camp, and the result was that our chapter saw seven of its members earn Accreditation in Public Relations. We timed our chapter’s spring happy hour to coincide with the boot camp, so a big thank you to those of you who made it out to Casa del Barco.

Behind the scenes, our committees have been hard at work. Our bylaws review committee will soon present the membership with a comprehensive set of bylaw changes. Our web development committee rolled out our new website. And our public service committee announced that Girls of the Run of Greater Richmond will receive pro bono assistance from the chapter.

On May 21, we’ll celebrate the success of public relations practitioners across the Commonwealth when we host the 68th Virginia Public Relations Awards at the Virginia Museum of Art. I’ve always loved this event. As a chapter, we spend so much time focusing on professional development—always striving to improve our performance and the communications we deliver for our organizations. It’s great to aim for continual improvement but it’s also nice to occasionally rest on your laurels too! Every year, I leave the awards show impressed by the talent, energy and drive of our members.

See what I mean about things being busy? I’ll hope to see you all at the Virginia Public Relations Awards and then at our May 27 meeting.


Rachel Beanland, APR

P.S. Remember, if you have not visited the new website, follow the instructions in my April message to establish your username and password. If you have any issues, e-mail