Member Spotlight: Sophia Minor

Headshot Sophia MinorSophia Minor is an independent public relations specialist and one of PRSA Richmond’s newest members. She holds a bachelor’s degree in fashion merchandising from Virginia Commonwealth University and a master’s degree in new media journalism from Full Sail University. Minor most recently served as assistant director of admission for multicultural students at Randolph-Macon Woman’s College.

Favorite PR book:The New Rules of Marketing and PR,” by David Meerman Scott

What do you enjoy most about being a public relations practitioner?

As a public relations practitioner my area of specialty is diversity and multicultural communication. I love working with businesses, organizations and individuals who have a desire to showcase positive multicultural messaging.

What three accomplishments, personal and/or professional you are most proud of?

My journey to public relations has taken me down a very diverse, professional road.

When I was assistant director of admission for multicultural students, I was recognized for my multicultural recruitment efforts. As a lover of diversity and education, this achievement has a special place in my heart.

As a media professional/writer/blogger, I had the opportunity to work on several unique projects.  While working at a PBS affiliate in Southwestern Virginia, I was the coordinator of a live, four-hour fundraising event, The Great Travel Auction. The show aired in five states to over two million viewers. I am also a founding POPSUGAR select fashion writer. I’ve worked on two national campaigns for POPSURGAR,  The ShopStyle launch and Pantene Truly Natural promotion. In the spring of 2015 I was selected to be the featured Richmond writer/blogger/ambassador for The Flaunt Your Look Tour by Beautiful Textures.

Another achievement is being selected a founding Beautytainer by The Tyra Beauty team, which is the new cosmetics line by Tyra Banks.

How does PRSA help to support your success?

Although I have been in media for several years, PRSA has helped make the transition to public relations a smooth one.  The website, along with industry-focused emails, have been a great service in keeping me updated on current trends.

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