Member Spotlight: Vanessa Copeland

Can you tell us a bit about yourself and your current position?

I’ve been a communicator ever since I could remember. I love all things reading, writing, performance, food and karaoke! 🙂

At VCU Massey Cancer Center, I am an assistant director of communications and digital marketing. I work with an amazing team of communicators and colleagues within VCU and the VCU Health System.

Where are you from? Where did you go to school?

I am from Hampton, Virginia but have lived in Richmond since 1998, so it’s my home. I proudly earned two degrees from VCU: a bachelor’s in radio/television broadcasting in 2002 and a master’s in strategic public relations in 2013.

How long have you been in PR?

I’ve been in PR for 16 years. After working in broadcasting for nearly seven years I burned out mentally and physically. Then, I shifted to PR and marketing shortly before I started a family. Looking back, it was the best career decision I ever made!

Can you share why you decided to join PRSA Richmond?

I joined PRSA Richmond to meet and reconnect with practitioners and to keep my skills sharp. I’ve seen from afar how much PRSA Richmond has grown in its membership and leadership. I like the diversity and representation both from the DEI and career perspectives.

When you’re not working, what are some of your hobbies or things you are passionate about?

I spend a lot of time with my husband and two kids doing what families do. When I’m not with them, I enjoy a nice dinner, drinks – and karaoke! – with friends. 🙂

What’s your favorite local restaurant or hangout spot?

That’s a tough one! Richmond has so many cool restaurants and I’m down to try many of them. If I have to pick, I’ll go with Shyndigz! My grad school peeps introduced me to that heavenly place and I love (eating) sharing their salted chocolate caramel cake with family who live out of town!

Would you like to be featured in a Member profile? Contact Membership Chair Kenita B. Matthews, APR, at