New Pro Highlight: Saher Randhawa

In recognition of those new to the profession, PRSA celebrates #NewProsWeek2017 Aug. 6-12. The theme this year is “Careers in Bloom: Creating a plan for career success.”

Think of your career like a garden. You’ll want to plant it in a fertile area with plenty of room to grow and access to the things it needs to thrive: sunshine and water; opportunities and professional development. You’ll need to spend some time on it, deciding what to cultivate, weeding out the unnecessary and giving it the care and attention it needs. You’ll need to fill your tool shed. Finally, consulting the experts is never a bad idea.

PRSA Richmond is highlighting some of our chapter’s Next Wave members and their contributions to the profession. Our “budding flowers” answer questions on the tools and tips needed to grow your career well beyond “bloom!”

Where do you work and give us a brief description of your role.

I’m the events and systems coordinator for VCU Campus Scheduling Services. I manage the EMS (Event Management System), which is the scheduling system for the university. I also manage special events that take place in all academic and outdoor spaces, and I manage the department’s social media, advertising and marketing.

What is your favorite plant/flower?

I love orchids and willow trees, both are so beautiful and and bring an air of mystery with their beauty.

What are some important things PR professionals should do to help their careers grow?

Network and stay up to date on current social media trends. Also learn a skill you can apply to your career or boost it, like a certification that will enhance your job opportunities or current work you do.

What advice would you give to other new professionals interested in the PR field?

PR is hard work. Be ready to handle any situation, and get ready to multi-task daily. Being organized and finding your way to organize your daily duties is what’s going to keep you sane and on track.

What do you love about being a public relations professional?

Always having something new to do. I am never bored of my job! I also love how I meet new people almost every day and can put a smile on people’s faces at the end of an event or even by just a funny tweet!

What are some personal things you do to help your “PR garden” grow?

I am always looking for opportunities to learn more about PR, get advice from professionals, and keep looking for new ways to keep things fresh, especially our social media and advertising. Hence why I’m excited to be a part of this group, so I can learn things I may not have even thought about before!