PRSA Richmond Announces 2022 Slate of Officers

PRSA Richmond has announced its 2022 Slate of Officers. The PRSA Richmond membership will vote on the slate of officers to lead the 2022 board of directors at the September 29 program. New officers will be installed on November 17, 2021.

For a complete overview of the slating process and voting procedures, review Article III, Section 3 of the chapter’s bylaws.

2022 Slate of Officers


Diana Miller, APR

Diana Miller, APR, joined SOAR365 as VP of Marketing and Communications in July 2020. Previously she served as director of communications and enrollment management for the VCU School of Education. A graduate of Syracuse University’s S.I. Newhouse School of Public Communications and Randolph-Macon Woman’s College, Diana supports the mission and initiatives of SOAR365 by leading a team that develops and implements a comprehensive marketing and communications strategy. She has over 15 years of experience in integrated communications and public relations, including at the University of Richmond, the Pew Center on Global Climate Change, Edelman Public Relations and Chandler Chicco Companies. In her spare time, she volunteers in the community and travels with her family.

Taya Jarman, APR

Taya Jarman, APR, is an accomplished communications professional with several years’ experience developing and implementing communication strategies that support organizational objectives. She is the communications director for the Institute for Public Health Innovation (IPHI). She is responsible for developing the communications strategy and guidelines to tell IPHI’s story. Prior to IPHI, Taya worked in Virginia state government for 15 years. Taya holds a Master of Science degree in strategic public relations from Virginia Commonwealth University, where she studied abroad in China. She also holds a Bachelor of Arts degree in communication and leadership from Christopher Newport University. Taya has also worked as an adjunct professor at Virginia Commonwealth University, John Tyler Community College, and Virginia State University. Taya’s PRSA Richmond board service includes serving as the chapter’s First Vice President of Professional Development, Second Vice President of Awards, Third Vice President of Membership, Treasurer, Student Relations Chair and Public Service Chair.

First Vice President of Professional Development
David Bass

David Bass is a senior regional outreach specialist at the Federal Reserve Bank of Richmond where he leads outreach strategy to promote the Bank’s economic and financial education resources throughout the Fifth Federal Reserve District. A graduate of the University of Richmond, David has had over 10 years of experience as a public relations practitioner, including overseeing public relations and communications strategy at the Virginia Society of Certified Public Accountants as well as working on media and public relations at a Richmond-based agency for Fortune 500 companies, special events and nonprofit clients. David is active in the Richmond community currently serving as president of the Manchester Alliance and president of the Old Manchester Lofts condominium association. He recently served on the board of Modern Richmond and the board of the Virginia Jump$tart Coalition. He has served on the PRSA Richmond board since 2016 including serving as second vice-president of Awards, third vice-president of Membership, acting as the chapter’s Secretary and chairing the professional development workshops, sponsorship fulfillment and media relations committees.

Second Vice President of Awards
Mike Frontiero

Mike Frontiero is the director of communications for Union Presbyterian Seminary. A graduate of Virginia Commonwealth University and North Carolina State University, he has 20 years of experience in communications, public relations, and marketing, including 14 years at VCU. Mike has been an active PRSA Richmond member since 2014. On the PRSA board, he has previously served as Treasurer, Secretary and Social Media Chair. In 2019, he received a Virginia Public Relations Award for Reputation/Brand Management. He holds a Master of Science degree in strategic public relations from VCU and a Bachelor of Arts in speech communications from NCSU.

Third Vice President of Membership
Abby Kittrell

Abby Kittrell is the owner of AA Communications, a boutique social media company she founded over nine years ago. She specializes in integrating social media strategy and storytelling and is passionate about helping businesses in a vast number of industries and nonprofits across the country connect with their customers through social media, creating conversations and building relationships. She has been an active member of the PRSA Richmond Chapter since 2013 and has served on the board in a variety of roles since 2014. Abby is actively involved in her community and a number of organizations in both Richmond and Hampton Roads, Virginia. She lives in the Fan with her husband, Matt, and enjoys reading, traveling, cheering on the Virginia Tech Hokies and spending time with friends and family.

Sarah Murphy

Sarah Murphy is the communications and marketing manager at VCU Brandcenter. She received her undergraduate degree in English from the University of Mary Washington, and a master’s in strategic public relations from VCU. Sarah got her career start in the advertising world at a local Richmond, VA agency before making the transition to higher ed communications. A PRSA Richmond chapter member since 2011, Sarah has served the chapter board since 2017 in roles that include 2nd Vice President (Awards), Director at Large, Student Relations and Hospitality.

Kenita Matthews, APR

Kenita Matthews, APR, is a results-driven public relations practitioner with 20 years of experience. In 2021, she joined the U.S. Department of Health and Human Services as a Special Advisor to the Office of Head Start, where she serves as a trusted advisor, thought partner, and liaison to lead the work of promoting universal school readiness for young learners. Kenita holds a Bachelor of Arts degree in Mass Media – Broadcast Journalism from Hampton University and a Master of Arts degree in Public Relations from Norfolk State University. She has been an active member of PRSA, having previously served on the board for the Hampton Roads chapter and currently as President-Elect of the PRSA Mid-Atlantic District. Kenita’s service on the PRSA Richmond board includes First Vice President of Professional Development, Director-at-Large, as well as a member of the DEI committee.