PRSA Richmond Announces New Chapter Administrator

PRSA Richmond is excited to announce the selection of Jay Ell Alexander, owner and CEO of the The Vaughn Strategy as the new chapter administrator. Earlier this year, PRSA Richmond announced a RFP to solicit proposals for consultant services to support the chapter’s administration, digital management – including website, and member communications related to PRSA’s marketing and communications needs.  The announcement was made yesterday during the chapter’s monthly board meeting and luncheon.

Alexander has served as a PRSA Richmond general member since 2014 and a Board member since 2016. Most recently, she has served as the interim website administrator, supporting the chapter with all communications, website updates and the chapter’s customer relationship management system. She has also served as the social media chair for the last six months and the Media Relations and Sponsorships Chair in previous years.

Her new position begins December 1.


Jay Ell Alexander is motivated by her passion for sparking a change in the minds and bodies of others through her entrepreneurial spirit. As owner and CEO of The Vaughn Strategy, a branding and public relations firm and Black Girls RUN!, a national running organization, she leads a powerful movement that has resonated with a huge audience. She also serves as the Executive Director of the Black Girls RUN! Foundation, BGR! Junior and her and husband co-own, C+J Alexander Investments. Over the last decade, she has established herself as a communications professional with a true commitment to community engagement through her passion for health and fitness.

Black Girls RUN! has helped shift the consciousness of culture for over 250,000 African American women, encouraging them to adopt a healthy, active lifestyle through running, movement and community. It has also transformed the running community and aided in the diversification and increased participation in the sport of endurance distance running. Alexander has received national and international notoriety since the start of her tenure including partnerships with Saucony, Ford, Facebook, Brooks Running, REI, Fleet Feet and media coverage with Oprah Winfrey, NBC News, Good Morning America, ESSENCE and Ebony Magazine.

A native of Norfolk, Va., Mrs. Alexander received her Communications degree from George Mason University and her Master’s degree in Strategic Public Relations from Virginia Commonwealth University. She is also a graduate of the University of Notre Dame Mendoza College of Business Nonprofit Executive Leadership program and a Certified Run Coach.

She is a member of Alpha Kappa Alpha Sorority, Inc. and the Public Relations Society of America (PRSA) Richmond chapter. She serves a variety of community boards, including Gatorade Women’s Advisory Board, Sports Backers DEI Advisory Board and PRSA Richmond. She has completed 2 marathons and 16 half marathons. She is an author of a self-published children’s book to support new mothers in their motherhood journey. She has been recognized by iPower Richmond 30 under 30, George Mason University Black Alumni’s 40 Under 40 and was the 2015 Rising Star by PRSA Richmond.

Jay Ell and her husband Christopher celebrated their ten year wedding anniversary this year and they are the proud parents of 4-year-old, Chris, Jr. and 18 month old daughter, Jaycee. They are also proud pup parents to an 8-year-old black Lab, named Luna.