Student Connections Conference 2022

This year’s Student Connections Conference brings together students from universities across the state to learn, share and grow. The PRSA Richmond membership is proud to host the events of this year’s conference virtually, across several major events.

Three Workshops

How to land your first PR job
April 12th at Noon

From online application forms to making sure your cover letter stands out, applying for your first job can be nerve-racking – but it doesn’t have to be. College students are invited to join the Richmond PR Foundation virtually during Student Connections Week on Tuesday, April 12 at noon for tips on how to put your best self forward and impress hiring managers.

“Emerging Trends in Public Relations”
April 19th at 2 p.m.
Virtual. Link provided to those who registered.

…Think metaverse, NFTs and the emerging trends just now making headlines. How will the future of PR fit into this space? What else is on the horizon. This 45-minute virtual presentation will forecast different emerging media trends that students should be aware of as the embark on their job-seeking journey. styled like a seminar. The topic is intended to showcase the technology, skills and trends happening now and in the near future. The seminar will explore tools students can become familiar with now and master in their future careers.

“Enterprise Me”
April 25th at 2 p.m.
Virtual. Link provided to those who registered.

How can you start making money right now? How can you put your skills to work? What about going into business for yourself? This seminar will focus on how to start making money with your PR skills right now. From offering freelance to managing social media. How do you make money while you’re in school and what things can you do to elevate your personal brand with a focus on public relations?

1-to-1 Mentoring

Looking for feedback? How about advice on a resume, portfolio or career path? 1-to-1 Mentoring is back this year, directly connecting students with PRSA professionals. These professionals will meet with students in individual mentoring sessions (up to 3 per student if available). Each session is virtual, and students will request meeting times directly with their mentors. Mentor matching will take place in the second week of April, with mentoring session to follow soon thereafter.

To participate make sure you’ve registered and select the number of mentors you’d like to meet with.

Three Student Award Categories

Student awards celebrate exemplary achievement. The call for awards will be available to undergraduate students in participating universities. The process is completely electronic and there is no cost to apply for an award. This year continues the three major award categories:

Community Impact Award

This award recognizes student public relations work that directly impacts a real non-profit organization. Submissions should identify the organization’s PR problem or opportunity, the strategic process and the impact upon completion.

DEI Award

This award recognizes top work that supports and reinforces diversity, equity and inclusion with regard to clients, students and/or campaigns. Applicants must show clear alignment with the definitions of DEI from the PRSA Richmond website.

Innovation Award

This award recognizes imaginative and unique student public relations work that ultimately produced/would produce measurable results. Submissions might include an out-of-the-box PR tactic or a creative PR strategy that would help achieve a brand’s purpose.


The Student Connections Conference and The Richmond Public Relations Foundation, are teaming up to offer three distinct scholarship opportunities to students during April. If you’re looking for a reason to apply, check out these three categories and their list of winners from years past. Apply by May 6, 2022.

The Richmond Public Relations Foundation the 501(c)(3) charitable arm of PRSA Richmond, annually administers the David P. Hurdle, William Dietrick and Daphne Lowell Dailey Memorial Scholarships in honor of three esteemed former Chapter members, as well as the Jeff Wilson, APR Scholarship of Excellence.


For questions about registration, speakers, mentoring or anything related to student connection events, please contact Joshua Smith, PRSA Richmond Student Relations Chair: smithjj4 (at)