Previous Meetings
Over the years, PRSA Richmond has welcomed dynamic industry experts from around the country to speak at our monthly luncheons.
2023
January 26
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“Bring on the Best: An Inside Look at the 2022 Best in Show Winners”
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Kristina Friar, strategy & marketing manager, VCU Health
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Jared Usrey, vice president, strategy, Revive
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Elinor Frisa, director of story development, VCU
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James Irwin, managing editor of VCU Magazine, VCU
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Todd Foutz, director, Client Services, Siddall Communications
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Kelly Vance, principal, VANCE Agency
February 23
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“BLK RVA: Promoting and Celebrating the Black Experience Year-Round”
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Tameka Jefferson, Community Relations Manager
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Kia Jordan, BLK RVA Advisory Board
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Carla Murray, Director of Marketing Communications
March 30
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“Axios Richmond: Digital Media Today & Smart Brevity Writing Techniques”
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Karri Peifer, reporter
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Ned Oliver, reporter
April 27
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“Fighting Invisibility and Building Buzz with Martin’s Cultural Impact Lab”
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Mariah Harris, Cultural Impact Manager
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Fenton Crowther, Senior Cultural Impact Specialist
May 25
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“Let’s Talk About Your Career”
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Meredith Mirrington, PR Talent managing director
June 29
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“The Journey of Flavor at Jeni’s Splendid Ice Creams”
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Beth Stallings, director of communications at Jeni’s Splendid Ice Creams
September 28
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“The PR Building Bricks”
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Jennifer Wakefield, APR
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President + Chief Executive Officer, Greater Richmond Partnership
October 23
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“Fighting to Be Heard”
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Bonnie Newman Davis
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Managing Editor, Richmond Free Press
November 30
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“The Real Deal On Reels: How to Unleash the Power of Short-Form Video”
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Shannon McKinstrie, Founder, Boutique Social
2022
January 26
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“Re-Imagining The Workplace: The Public Relations Imperative in a Post-Pandemic World”
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Maria P. Russell, APR, Fellow PRSA, professor emerita of public relations at S.I. Newhouse School of Public Communications at Syracuse University
Feb. 23
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Panel on Changing Media Landscape in Richmond
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Kelli Lemon, Richmond Times-Dispatch; Katie Potter, city editor, The RIC Today; Samantha Willis, editorial producer, VPM News Focal Point
March 31
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2021 Virginia PR Awards Best in Show winners Padilla and Bon Secours Mercy Health
April 28
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“The Metaverse for Communications Professionals”
Rick Plautz, VCU Brandcenter
May 26
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Internal Communications & Remote Work
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Megan Witherspoon, vice president, communications for Altria Client Services
June 30
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“Beyond Words: The unique challenges of government communications”
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Dena Potter, director, Office of Communications, for the Virginia Department of General Services
Sept. 29
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Update from PRSA National and 75th anniversary of PRSA
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Dr. Felicia Blow, APR, 2022 National PRSA Chair
Oct. 27
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Diversity, Equity and Inclusion with the PRSA Mid-Atlantic District
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Tomika Ferguson, VCU assistant dean for student affairs and inclusive excellence
Nov. 29
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“The Power of Purpose: Why Social Impact Communications Matter Now More Than Ever”
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Jeff Wilson, APR, vice president, workplace culture and chief of staff at Padilla; and Julie McCracken, vice president in Padilla’s Corporate Advisory Group
2021
Jan. 27
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“The Role of PR in Protecting Public Health: A History of Pandemic Communications and Vaccine Awareness from the 1918 Flu to the 2020 Coronavirus”
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Shelley Spector, the founder/director of the Museum of Public Relations
Feb. 24
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“Advising Leaders on Navigating in Today’s Diversity Movement”
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Cheryl Procter-Rogers, executive coach at A Step Ahead Consulting and Coaching
March 31
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“The Misinformation Age”
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Cailin O’Connor, associate professor of logic and philosophy of science at the University of California, Irvine
April 28
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“Staying Safe and Speaking Out: A Football Season Like No Other”
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Traci Otey Blunt, senior vice president of corporate communications for the NFL
May 26
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“Return to Workplace – Bring Your Path Into Focus”
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Matt Kucharski, APR, president of Padilla
June 30
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“How a Communicator’s Perspective Can Change the World”
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David Murray, head of the global Professional Speechwriters Association
Sept. 29
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“The Intersection of Ethics, Social Media, and Public Relations”
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Cayce Myers, director of graduate studies and an associate professor at Virginia Tech’s School of Communication
Oct. 27
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“Communicating the Need for Equity in Public Transit”
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Joe Dillard Jr., Director of Equitable Innovation & Legislative Policy for Greater Richmond Transit Company
November 17
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“Clapbacks, PSAs, and Public Health”
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Benjamin Jancewicz, creative director & social media manager for the Baltimore City Health Department
2020
Jan. 29
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“Online Reputation – Search Engine Optimization/Wikipedia and more..”
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Josh Greene, CEO for The Mather Group
Feb. 26
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“Locating and Working With Influencers”
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Panel moderator: Christina Dick, Tiramisu for Breakfast
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Megan Marconyak, Marco Style
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Elizabeth Thomson, I Heart Vegetables
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March program cancelled due to COVID-19
April 29
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“Things to Start Doing NOW To More Effectively Lead Your Team”
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Ken Jacobs, principal, Jacobs Consulting & Executive Coaching
May 27
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“There’s a Worldwide Pandemic—Let’s Talk About Feelings”
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Ellen Kamilakis, senior public affairs officer, VDOT Northern Virginia
June 24
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“A Change is Coming: How The Current Social Landscape Impacts PR Professionals”
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Panel moderator: Patrice Lewis, DEI chair for PRSA Richmond
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Rev. Lacette Cross, Co-Founder and Leader of Us Giving Richmond Connections (URGC)
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Dr. Rosalyn Hobson Hargraves, American Council on Education Fellow at the College of William & Mary (2019-2020) and Associate Vice President for Assessment and Transformation at Virginia Commonwealth University (VCU)
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Jonathan Zur, president & CEO, Virginia Center for Inclusive Communities (VCIC)
Sept. 30
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“How to Balance the Could vs. Should Paradox”
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Carlos M. Brown, senior vice president, general counsel and chief compliance officer at Dominion Energy
Oct. 28
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“Communications in the COVID Age”
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VCU Professor Jeanine Guidry
Nov. 18
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“Risk and Reputation in the Age of Rage”
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Jon Goldberg, founder and chief reputation architect of Reputation Architects Inc.
2019
Jan. 30
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“Engage by Stage – How to Connect with Employees at All Career Stages”
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Natalie Smith, APR, senior vice president, Padilla; and Julie McCracken, senior director, Padilla
Feb .27
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“Expanding on Influencer Relations: How to Elevate Your Brand With Influencers”
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Tori Williams, associate manager, social media, Lou Hammond Group
March 27
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“The Value of Values – How Brands Are Responding to the Changing Times”
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Joel Payne, vice president, MWWPR
April 24
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“PR Lessons from the Front Lines of Democracy”
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Brenda Duran, Los Angeles County Registrar-Recorder-County Clerk
May 29
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“#MeToo and Other Smoldering Crises – How Bad Behavior Impacts Companies”
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Deborah Hileman, SCMP, president and CEO, Institute for Crisis Management
June 26
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“50 Years of Love – An Example of Integrated Marketing at Work”
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Lindsey Norment, brand director, Virginia Tourism Corporation; and Caroline Logan, director of communications, Virginia Tourism Corporation
Sept. 25
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“How to Speak Up and Keep Your Job”
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Marlene Neill, Ph.D., APR, associate professor and graduate program director, Baylor University
Oct. 30
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“Trends in the PR Industry – A conversation with PRWeek Editor Steve Barrett”
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Steve Barrett, editorial director, PRWeek
Nov. 20
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“Lift Every Voice – A Panel on Diversity, Equity and Inclusion”
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Dr. Janice Underwood, director of diversity, equity and inclusion, Commonwealth of Virginia; and Ted Lewis, executive director, Side by Side
2018
Jan. 31
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“The Home Depot Warehouse – Best Practices in Internal Social Media”
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Katrina Blauvelt, senior director of digital communications and Story Lab, The Home Depot
Feb. 28
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“Fake News – The Role of PR and Media in Keeping the Truth in News”
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Panel: Paige Mudd, editor, Richmond Times-Dispatch; Tom Mullen, a public affairs journalism professor at University of Richmond; David Kleeman, Board V.P. serving the National Association for Media Literacy Education (NAMLE)
March 28
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“Ethical Breaches”
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Jacqueline F. Strayer, communication and marketing thought leader, consultant and educator
April 25
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“It’s a Hit! Tips and Strategies for Landing Your Story on National TV”
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Joanne LaMarca Mathisen, former producer of TODAY
May 30
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“Communicating to Multicultural America”
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Andrew McCaskill, Nielsen
June 27
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“Crisis Communication & Response”
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A panel moderated by Cynthia Price, University of Richmond
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Corinne N. Geller, public relations director, Virginia State Police
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Janell Hancock, senior communications specialist, Dominion Energy
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Jonathan McNamara, communications director, American Red Cross
Sept. 26
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“Fostering Loyalty & Reducing Turnover among Today’s PR Workforce”
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Jade Faugno, Intermarket Communications
Oct. 31
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“Out-of-this-World Influencers – How NASA Takes the Online, Offline ”
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Rob Wyman, NASA Langley Research Center
Nov. 28
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“Your Organization’s DNA – What’s Diversity Got To Do With It? ”
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Rochelle Ford, Ph.D., APR, dean of Elon University’s School of Communications
2017
Jan. 25
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“Digital Influencer Marketing”
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Archie Smart, executive vice president for the Qorvis MSLGROUP
Feb. 22
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“Diversity and Inclusion in 2017”
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Stephen Macias, senior vice-president and LGBT practice lead for MWWPR
March 29
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“Using the Power of Big Data to Anticipate the Next Crisis and Take Proactive Action “
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Chase Donnelly, senior executive at Zignal Labs
April 26
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“The Increasing Impact of Social Media on the Public Relations Practice “
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Donald K. Wright, Ph.D., Harold Burson professor and chair in public relations at Boston University’s College of Communication
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Download the presentation (PDF)
May 31
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“Overcoming Bias – Building Authentic Relationships Across Differences”
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Tiffany Jana, CEO and founder of TMI Consulting and co-author of Overcoming Bias
June 28
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“Comedy and Communication – Using Humor to Your PR Advantage”
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David Wingfield, CEO of Commonwealth Commercial Comedic Communication
Sept. 27
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“A Seat at the Table – How PR Pros Can Win Respect from the C-Suite”
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Paula Otto, APR, executive director, The Virginia Lottery and Shawn Boyer CEO and founder, goHappy
Oct. 25
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“Eyes on the Prize – Shaping the Future of Visual Communications”
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Mike McDougall, APR, McDougall Communications
Nov. 29
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“Transforming TV News for Millennial Audiences”
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Alyse Shorland, producer, Vice Media
2016
Jan. 27
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“Don’t Be Afraid of the Data”
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Scott Hicks, senior director, data strategy, Snagajob
Feb. 24
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“Emory and Ebola: We Can Fear or We Can Care”
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Holly Korschun, executive director, Media Relations & Research Communications, Emory University, Woodruff Health Sciences Center
March 30
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“Content Marketing with David Beebe of Marriott Traveler: Publish or Perish”
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David Beebe, vp, global creative + content marketing, Marriott International
April 27
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“So Much More Than a Bike Race”
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Paul Shanks and Lee Kallman
May 25
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“The Art of Reaching Multicultural Audiences”
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Gloria Rodríguez, founder, president and CEO of Comunicad, LLC.
June 29
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“Q&A with Clay Risen, NYT senior staff editor”
Sept. 28, 2016
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“The Coca-Cola Company – Changing from the Inside”
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Jennifer Scott, APR, senior change lead for global workplace strategy and operations, The Coca-Cola Company
Oct. 26
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“Flint Water Crisis”
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Mark Owczarski, assistant vice president for university relations, Virginia Tech
Nov. 30
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“Video Content Strategy for PR Professionals”
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Tod Plotkin, principal, Green Buzz Agency
2015
March 25
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“Media Training & Crisis Communication Lessons Learned in the Field”
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Jim Vance, spokesman, media & communication specialist, Federal Bureau of Investigation, Washington D.C.
April 29
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“Marriage Equality: PR/Communications Messaging for a New Normal in Virginia”
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PANEL: Bob Witeck, Witeck Communications; Katherine O’Donnell, Richmond Region Tourism; James Parrish, Equality Virginia
May 27
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“The Future of Blogging”
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PANEL: Kristel Poole, Hamilton Beach; Tim & Mary Vidra; Jeff Wilson, padillaCRT – Moderator of Q & A
June 24
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“PR, Marketing or Both?”
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Don Hale, Don Hale PR Consulting Firm, VP for public relations & marketing communications, Georgia State University
Sept. 30
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“Send in the Drones: Keeping Journalists out of Harm’s Way”
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Dr. Rose Mooney, executive director, Virginia Tech Mid-Atlantic Aviation Partnership
Oct. 28
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“Producing Video Messaging With a Heartbeat in Corporate America”
David Shapiro, principal and partner, David Shapiro Enterprises
Nov. 18
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“Reducing Biased Messaging and Promoting Inclusion in PR Communication”
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Dr. Jennifer Wessel, assistant professor of psychology, University of Maryland
2014
January 29
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“Unlevel the Playing Field: Transform your SME’s into Corporate MVP’s through Personal Branding”
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Jennifer Ransaw Smith, founder, Brand id|Strategic Partners
February 26
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“How the ChildFund PR Team Responded to Typhoon Haiyan”
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Cameron McPherson, The Hodges Partnership; Cynthia Price and Tasha Chambers, Child Fund International
March 26
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“The Law of Social Media”
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Chris Fortier, Board of Governors, Virginia State Bar Young Lawyers Conference
April 30
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“Bringing the Redskins to Richmond”
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PANEL: Anedra Bourne, tourism coordinator for the City of Richmond (moderator); Tammy Hawley, press secretary to City of Richmond Mayor Dwight Jones; Charlotte Perkins, performance management officer for Bon Secours Virginia Health System; and Tony Wyllie, Senior Vice President of Communications for the Washington Redskins
May 28
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“The Changing News Landscape: How Far, How Fast”
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Mark Jurkowitz, associate director of journalism research, Pew Research Center
June 25
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“On and Off the Record: Virginia Press Secretaries Share Communications Stories from Their Time with the Governor”
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PANEL: J. Tucker Martin, director of communications for Governor Robert McDonnell; Gordon Hickey, press secretary for Governor Timothy Kaine; Ellen Qualls, director of communications for Governor Mark Warner; Jeff Schapiro, politics columnist for the Richmond Times-Dispatch (moderator)
September 24
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“Navigating Data to Maximize Nonprofit and Corporate Communications”
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Christina Motley, owner, Christina Motley, LLC
October 29
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“Storytelling as a Tool to Communicate Ethics”
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Emmanuel Tchividjian, senior vice president & ethics officer, Ruder Finn
November 19
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“Punch Up Your Speeches: Dos and Don’ts”
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Jeffrey D. Porro, speechwriter, Porro Associates, LLC
2013
January 30
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“Entering Awards that Win”
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Mark Hubbard, McGuireWoods Consulting; Thomas Becher, Neathawk Dubuque and Packett
February 27
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“Landing your Company on a ‘Best Places to Work’ List”
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Ryan Smartt, Capital One; Jim Godwin, Bon Secours Virginia Health System; Tina Lambert, Virginia Society of CPAs; Deborah Slayden, VCU Health System
March 27
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“Creating Social Content Without Recreating the Wheel”
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Jon Newman, The Hodges Partnership
April 24
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“It’s 2013: Do You Know What Your Metrics Are? PR Measurement for the New Decade”
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Katie Paine, News Group International
May 29
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“Brand Candor: How to Find and Use Deep Truths that Drive Brand Allegiance”
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Kelly O’Keefe, chief creative officer, CRT/tanaka
June 26
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“Richmond Region Tourism: It Takes a Village”
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Jennifer Carnam and Katherine O’Donnell, Richmond Region Tourism
September 25
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“Critical Thinking and Crisis Management”
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Larry Kamer, CEO, Kamer Consulting Group, LLC
October 30
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“Achieving Success through Inclusion”
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Jonathan Zur and Allison Conyers, Virginia Center for Inclusive Communities
November 20
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“Communicating and Marketing the UCI Road World Cycling Championships”
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Lee Kallman, director or marketing & communications, Richmond 2015
2012
January 25
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“Will Locusts be Next? Crisis Communications at Dominion”
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William C. “Bill” Hall, Jr., vice president, executive communications, Dominion
February 29
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“Optimizing Social Marketing Campaigns”
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Chris Leone, chief marketing officer, WebStrategies
March 28
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“Bringing Lincoln to Richmond: A Behind-the Scenes Look from the Virginia Film Office”
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Andrew Edmunds, Virginia Film Office
April 25
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“Talking Blogs from Tumblr’s Perspective”
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Marc LaFountain, vice president of support, Tumblr
May 30
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“Leveraging Local Partnerships to Land National Attention: How a Nonprofit Told the Story of Conjoined Twins”
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Jennifer Curtis, APR, director of communications, World Pediatric Project
June 27
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“Effective Employee Communication: Our Place at the Table”
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Keith Burton, president, Insidedge
September 26
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“Understanding the LGBT Consumer: An $800 Billion Dream Market”
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Steve Roth, principal and founder, OutThink Partners
November 9
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“A Panel on Pinterest”
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Danielle Brigida, National Wildlife Federation; Loren Pritchett, ChildFund International; Jennifer Carnam, CDME, Richmond Metropolitan Convention & Visitors Bureau; Wendy Scherer, Cabot Cheese
November 28
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“Bringing Modern. Southern. Style. to Communications & Community Relations at Belk”
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Jessica Graham, APR, vice president of communications and community relations, Belk
2011
January 26
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“Social Meets Digital – and PR is Perfectly Positioned to Drive It!”
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Jon Newman and Sonali Shetty, The Hodges Partnership
February 23
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“Corporate Social Responsibility 3.0 – An Opportunity for Public Relations Stewardship”
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John L. Paluszek, APR, Fellow PRSA, chair of The Global Alliance for Public Relations and Communication Management and PRSA’s liaison to the United Nations
March 30
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“State of the Squirrels”
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Todd “Parney” Parnell, vice president & chief operating officer, Richmond Flying Squirrels
April 27
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“Getting Past the CEO’s ‘No!’”
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Brian Ellis, CRT/tanaka and Bill Oglesby, Oglesby Media Consulting
May 25
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“Surprise! It’s Your Time. Right Now”
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Pamela Lepley, executive director, Division of University Relations, and Anne Buckley, director of communications and public relations, Virginia Commonwealth University
June 29
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“Social Media: The Winning Combination”
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Virginia Lottery staff: Jill Vaughan, director of communications; Jennifer Mullen, communications manager; and Rachel Buhse, communications associate
September 28
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“How to Move a State Fair in 10 Short Years!”
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Curry Roberts, president & chief executive officer, State Fair of Virginia
October 26
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“The Sports Backers – Powering an Active Richmond!”
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Jeff Fitch, director of development & sponsorship, Sports Backers
November 30
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“Trial-by-fire: Convincing the Virginia Wine Industry to Embrace Social Media”
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Annette Ringwood Boyd, director, Virginia Wine Board Marketing Office
2010
January 27
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“Lunch With The Champions: 2009 Virginia Public Relations Awards Best in Show Winners”
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Paula Raudenbush, director of marketing and communications for the George Washington Foundation; Michael Whitlow, executive vice president, CRT/tanaka; and Becky Comstock, account executive, CRT/tanaka; Angela Fountain, communications manager, Department of Public Utilities for the City of Richmond
February 24
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“Meet and Greet with the National PRSA Chair and CEO”
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Gary D. McCormick, APR, PRSA National
March 31
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“A Whole New Ballgame: From Gatekeeper to Pitcher”
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Moderater: Paula Otto, executive director of the Virginia Lottery. Panelists: Mychael Dickerson (WWBT to Henrico County Schools), Gordon Hickey (Richmond Times-Dispatch to Governor Tim Kaine’s press secretary), Bill Phelps (WWBT to Altria) and Lisa Schaffner (WRIC to UNOS).
April 28
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“Social Media Tools to Engage, Converse and Build Loyalty”
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Cynthia Price, director of communications, ChildFund International
May 26
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“Communicating Transformative Change”
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Suzanne Hall, chief communications officer, Virginia Museum of Fine Arts
June 30
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“Making the Case for Public Relations: Demonstrating the Value of PR”
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Panel: William A. Harrison, Jr., regional director of public and government affairs for the American Red Cross Greater Richmond Chapter, and his CEO Reggie Gordon; and Jennifer Mullen, communications manager for the Virginia Lottery, and her CEO, Paula I. Otto. Moderator: Dr. Judy VanSlyke Turk.
September 29
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“Effective Crisis Communications”
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Brandy King, senior communications manager, Southwest Airlines
October 27
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“Diversity in Public Relations: Getting Real, Informed and Down to Business”
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Dr. Rochelle Ford, associate dean of research and academic affairs, John H. Johnson School of Communications at Howard University
November 17
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“A Wild Ride with Secretariat: Bringing Big Red to the Red Carpet and onto the Bestseller Lists”
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Patsy Arnett and Leeanne Ladin
2009
January 28
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“Richmond Times-Dispatch’s Regional Strategy and Priorities for Coverage Since Reorganizing”
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Glenn Proctor, vice president and executive editor, Richmond Times-Dispatch
February 25
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“What Does it Take to Effectively Market Richmond as a Sports City?”
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PANEL: Allan B. Harvie, Jr., president and general manager of the Richmond Renegades hockey team; Matthew Becherer, vice president of marketing for the Richmond International Raceway; Scott Schricker, marketing director for Sports Backers; moderator Bill Oglesby, president of Bill Oglesby Media Consulting and former reporter/anchor for NBC12
March 25
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“Breaking Down Barriers: Intergenerational Communications in the Workplace”
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PANEL: Pam DiSalvo Lepley, APR, director of communications and public relations at Virginia Commonwealth University; Jeff Wilson, APR, associate vice president and director of business development at CRT/tanaka; Meredyth Thurston, account executive at Charles Ryan Associates. Moderated by Smokie Sizemore, president of Smokie Sizemore & Co., Inc.
April 29
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“Building Relationships through E-mail Marketing”
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Gina Watkins, regional development director, D.C. Metro Area, Constant Contact
May 27
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“Why Left-Brain Management and Right-Brain Marketers Don’t See Eye-to-Eye – And What to Do About It”
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Laura Ries, co-author, War in the Boardroom: Why Left-Brain Management and Right-Brain Marketers Don’t See Eye-to-Eye – And What to Do About It
June 24
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“Leading Organizational Change”
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PANEL: Alisa Bailey, president and CEO, Virginia Tourism Corp.; Lisa Olivia, vice president of public affairs, Federal Reserve Bank of Richmond; Lloyd Osgood, senior vice president of marketing and communications, Fidelity (formerly of Land America); and Judy Pahren, senior vice president of development and diversity, Capital One. Michele A. Rhudy, APR, partner, Rhudy & Company Marketing & Communications, Inc., moderator.
September 30
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“Social Media: Developing Strategies and Measuring Results”
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David Saunders, president & chief idea officer, Madison + Main Advertising & New Media
October 28
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“Communications on the Campaign Trail”
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Tim Murtaugh (R) and Kimberly Allen (D)
November 18
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“Communicating with Constituents at the Local Level”
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Tammy Hawley, press secretary for Richmond Mayor Dwight Jones
2008
April 23
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“Using Public Relations to Generate Buzz”
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Daryl McCullough, CEO, PainePR
May 28
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“Covering the Virginia Tech Tragedy: Perspectives from the Media a Year After the Event”
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PANEL: Tom Kapsidelis, Richmond Times-Dispatch; Times-Dispatch photographer Eva Russo; Morgan Dean, WRIC TV 8
June 25
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“Corporate Restructuring: Altria’s Transition from New York to Richmond”
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Elizabeth Cook, manager of corporate brands, Altria
September 24
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“Dreaming of Becoming an Independent Practitioner, or Interested in Working with One?”
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PANEL: Members of the Independent Practitioner section of PRSA Richmond; Michele Rhudy of Rhudy & Co. (moderator)
October 29
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“Campaigning on YouTube and in Second Life: How Web 2.0 has Transformed the 2008 Presidential Election”
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Torod Neptune, senior vice president and general manager of Global Public Affairs Practice for Waggener Edstrom Worldwide
November 19
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“Why and How the Success of our Community Impacts your Business and Profession”
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James Dunn, retired president and CEO of the Greater Richmond Chamber of Commerce and organization consultant for Bon Secours Richmond Foundation