News

President's Corner - June 2026

We are already in the month of June, which means we are anticipating the arrival of summer with a renewed sense of energy all around us. Longer days, warmer weather, vacations, graduations, family gatherings, and community celebrations remind us to pause and appreciate the moments that bring connection and joy to our lives.

June also offers meaningful opportunities for reflection and celebration. In addition to celebrating Father’s Day this month, we also observe Pride Month and Juneteenth as an important reminder of freedom, progress, and the continued work of building more inclusive and equitable communities. These observances invite us to celebrate the diverse experiences and perspectives that strengthen both our profession and our chapter.

As we move into the second half of the year, I am especially proud of the momentum we continue to build together at PRSA Richmond. Last month, on May 29, we celebrated the extraordinary milestone of our chapter’s 80th anniversary. For eight decades, PRSA Richmond has brought communications professionals together to learn, lead, support one another, and elevate the public relations profession across the commonwealth. We honor the leaders who laid this foundation while also looking ahead to the future we are shaping together.

That future is grounded in this year’s guiding "A.I." framework: Aligned Interactions, Authentic Inclusion, and Adaptive Innovation. Aligned Interactions remind us that meaningful relationships and collaboration remain at the heart of everything we do. Authentic Inclusion challenges us to ensure every voice is welcomed, respected, and valued. Adaptive Innovation encourages us to embrace change with creativity, curiosity, and confidence as our profession continues to evolve in new and exciting ways. And speaking of A.I., following the insightful presentation at our May luncheon from Dr. Cayce Myers on the current state of A.I., we will continue the conversation with a deeper dive at our professional development workshop this month.

As you enjoy all that summer has to offer, I encourage you to stay connected with PRSA Richmond through our programs, networking opportunities, and initiatives in the months ahead. Thank you for your continued support, engagement, and commitment to our chapter and profession.

With joy and enthusiasm,

Kenita B. Matthews, APR